Business Management and Entrepreneurship

The course is designed to introduce students to different aspects of a general business administration environment. Various topics
such as global markets, economic challenges, competitive forces, forms of business ownership, and financial
management will be covered. This information will provide students with a general understanding of how Canadian
businesses operate.

The course is designed to introduce students to different aspects of a general business administration environment. Various topics such as global markets, economic challenges, competitive forces, forms of business ownership, and financial management will be covered. This information will provide students with a general understanding of how Canadian businesses operate.

Students will learn how to perform basic business math equations, both manually and with computer software, including: working with fractions, percentages, decimals and ratios, calculating payroll net of all deductions, as well as calculating simple and compound interest.

This course will prepare you for different types of verbal and written communication in the workplace. It will teach you numerous styles of letters and when they are to be used, as well as tactics for editing and proofreading a document. Lastly you will be taught proper formatting for various types of business administration documents.

The course is an introduction to Canada’s legal system and the legal principles that govern business relations in Canada, with specific reference to the laws of New Brunswick. The course examines the basic legal principles pertaining to contracts, torts, employment, real and personal property, business ownership, and consumer protection. Actual case decisions are used to help develop the skills required for legal analysis and an appreciation of judicial reasoning, during daily business administration processes.

This course focuses on practical approaches to identifying business opportunities, developing a plan that assesses the viability of the new business, developing a financial analysis that is in the form expected by lenders (banks, specialty groups, angels, and partners), determine key performance indicators that are milestone-based, and to develop an effective network of advisors. Students will pitch their business idea to real investors, so be prepared to take advantage of the opportunity.

This course provides students with their first exposure to the key concepts and theories of marketing. The course also teaches advertising and promotions, focusing on how to reach the right target markets with the right message. Key concepts include integrated marketing/communications, defining target audiences, costs of different types of media, and the roles within a communications agency. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and a major marketing project, students will gain the knowledge to work at junior levels in the marketing and communications field.

The role of sales has changed dramatically over the last decade, with the new image of a salesperson being that of someone who is highly professional and looking to provide the customer with products or services that match their needs. The success of a sale’s professional hinges on his her/his ability to understand the exact needs and wants of the customer and to align these with her/his product offering. A variety of sales tools will be identified. Much of the focus of the course will be on taking care of the customer through exceptional customer service.

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business administration such as word processing. Students learn basic computer terminology and concepts. Hands- on exercises provide students with experience in the use of personal computers and productivity tools. The student will use Microsoft Word to create documents, format the document, work with graphics in a document, and properly proof the document. This course covers Microsoft Excel at the introduction stage- how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. The first semester will cover Word, Excel, and PowerPoint.

This course will prepare you for various types of applied skills to be used in business administration and management processes. It will teach you how to effectively manage a team of employees by means of coaching design and feedback systems, as well you will learn numerous styles of performance management. You will facilitate interviews with potential employees, staff meetings, and assess strengths and weaknesses of a company and its employees. Lastly you will deliver a one-hour business seminar to be done in a professional business style, based on research of a given topic.

This course will focus on completing the accounting cycle for sole proprietorships in the service and sales industries. It will cover the cycle from analyzing to recording to preparation of financial statements. The differences between providing a service and providing a product will be explored and practiced. A look at special journals and cash controls will round out this introductory course. Students will learn the terminology and ethics of the accounting field.

This course focuses on practical approaches to undertaking all tasks within the HRM (human resources management) role. The course utilizes a variety of teaching methods, including lectures, guest speakers and role play, along with learning exercises such as case analyses. Students will gain the knowledge needed to work at various levels within human resources including business administration, recruiting, training and compensation. If the student pursues an entrepreneurial route, s/he will understand how to plan for workload; identify job responsibilities; pursue and recruit candidates and understand the necessary business administration tasks for successful human resources management.

Managers sometimes need to organize and manage projects: activities which have a defined beginning and end. Building a skyscraper, planning the Olympic Games or running an election campaign: these are all examples of projects. This course will teach students how to manage projects, from human resources to budgeting, from risk management to scheduling and business administration. At the completion of this course, students will have the required number of hours to qualify to write the Certified Associate in Project Management (CAPM) exam, which is an internationally recognized designation in this field.

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business, such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. This course covers Excel at the introduction to intermediate level – how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques.

The Business Management & Entrepreneurship student who meets all the work term criteria (has successfully passed all course material) will be placed in 4-week practicum session. Specific objectives in all aspects of their program must be met before progressing to this module. Successful completion is mandatory for graduation from the program.