The course is designed to introduce students to different aspects of a general business administration environment. Various topics
such as global markets, economic challenges, competitive forces, forms of business ownership, and financial
management will be covered. This information will provide students with a general understanding of how Canadian
businesses operate

The course is designed to introduce students to different aspects of a general business development environment. Various topics such as global markets, economic challenges, competitive forces, forms of business ownership, and financial management will be covered. This information will provide students with a general understanding of how Canadian businesses operate

Sales, Marketing and Business Development students will learn how to perform business math equations both manually and for use with computer software, including: working with fractions, per cents, decimals and ratios, calculating payroll net of all deductions, as well as calculating simple and compound interest.

This course will prepare you for different types of verbal and written communication in the workplace. It will teach you numerous styles of letters and when they are to be used, as well as tactics for editing and proofreading a document. Lastly you will be taught proper formatting for various types of business administration documents.

The course is an introduction to Canada’s legal system and the legal principles that govern business relations in Canada, with specific reference to the laws of New Brunswick. The course examines the basic legal principles pertaining to contracts, torts, employment, real and personal property, business ownership, and consumer protection. Actual case decisions are used to help develop the skills required for legal analysis and an appreciation of judicial reasoning, when in comes to business development and marketing.

This course focuses on practical approaches to identifying business opportunities, developing a plan that assesses the viability of the new business, developing a financial analysis that is in the form expected by lenders (banks, specialty groups, angels, and partners), determine key performance indicators that are milestone-based, and to develop an effective network of advisors. Students will pitch their business idea to real investors, so be prepared to take advantage of the opportunity.

This course provides students with their first exposure to the key concepts and theories of marketing and business development. The course also teaches advertising and promotions, focusing on how to reach the right target markets with the right message. Key concepts include integrated marketing/communications, defining target audiences, costs of different types of media, and the roles within a communications agency. Through a variety of teaching methods, including lectures, guest speakers and role play; along with learning exercises such as case analyses, presentations (group and solo), a test, and a major marketing project, students will gain the knowledge to work at junior levels in the marketing and communications field.

The role of sales has changed dramatically over the last decade, with the new image of a salesperson being that of someone who is highly professional and looking to provide the customer with products or services that match their needs. The success of a sale’s professional hinges on his her/his ability to understand the exact needs and wants of the customer and to align these with her/his product offering. A variety of sales tools will be identified. Much of the focus of the course will be on taking care of the customer through exceptional customer service and its correlation with business development.

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business administration such as word processing. Students learn basic computer terminology and concepts. Hands- on exercises provide students with experience in the use of personal computers and productivity tools. The student will use Microsoft Word to create documents, format the document, work with graphics in a document, and properly proof the document. This course covers Microsoft Excel at the introduction stage- how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques. The first semester will cover Word, Excel, and PowerPoint.

This is a comprehensive course in sales management principles and methods, featuring the allocation of priorities to the company’s sales objectives and responsibilities; formulation of sales policies; the task of planning, organizing, staffing and controlling the work of the field sales force. Understanding the human dynamic in managing salespeople and discussing some of the opportunities and challenges that sales managers face in their day-to-day work. Discussing the role of sales management in the broader corporate environment and the career opportunities that are available working in the sales and sales management functions. The course also reinforces the need for sales managers to display strong ethical behaviour with customers and employees alike. 

Business development students will be learning the steps to proper content creation and storytelling principles. In this course there will be a large focus on the major digital marketing channels, how to use them, when to use them, and how to reach your target audience. We will cover tools that exist to monitor social media, and how they are used to analyze and drive results. Students will also be exposed to how growth hacking can be used for connection with customers on multiple types of digital media platforms.

Marketers have access to a tremendous amount of data about their customers, products, services, and sales. Utilized strategically, this data can provide insights into trends and opportunities for the astute businessperson. This course will reach you techniques for discerning important information from the data, and how to use this information to make key strategic decisions for your business.

This course covers the marketing concept of promotion, in all its form. Integrated marketing communications is introduced as the coordinating force in promotion; advertising, sales promotion, public relations, personal selling and events are explored as the key promotional techniques. The promotional process is covered from the stand point of the firm. The course will also cover the nature and the process of communications/PR and the impact it has on the individual and the organizational consumer. Students will also be able to work on creating a creative brief for a local business, which promotes the application of business development skills.

This course introduces the concepts and principles underlying personal productivity tools that are widely used in business, such as word processing. Students learn basic computer terminology and concepts. Hands-on exercises provide students with experience in the use of personal computers and productivity tools. This course covers Excel at the introduction to intermediate level – how to work with information, change information, create basic math formulas, and create charts. The student will also be introduced to basic concepts of creating a presentation in PowerPoint using the same techniques.

The student who meets all the work term criteria (has successfully passed all course material) will be placed in 4-week practicum session. Specific objectives in all aspects of their program must be met before progressing to this module. Successful completion is mandatory for graduation from the Sales, Marketing, and Business Development Program.